Contemporary, bold and impactful, the BOSS Bottled Parfum is the scent created to inspire you to "Be Your Own Boss" just like these three personalities.

It's the dawn of a new era at BOSS this 2022 as the luxury house introduces the new BOSS Bottled Parfum - a new fragrance designed to empower everyone to stand up and "Be Your Own BOSS".
Created by perfumers Annick M&eacute;nardo and Suzy Le Helley, this latest reiteration of BOSS fragrance boasts the highest concentration yet for the BOSS Bottled family, where there is an elevated focus on the rich woody and vegetal leather notes as its base that leads to touches of ambery nuances, mandarin. fig tree roots and orris.

On the new BOSS Bottled Parfum, the brand states, &ldquo;Living like a BOSS in every role that he plays, he trusts his instincts and takes control of his path forward. Going where no one has gone before, he embodies the motto &lsquo;Be Your Own BOSS&rsquo; at every step of the way.&rdquo;
And that leads us to this exclusive shoot and interview with three outstanding men who have truly led their lives like a boss &ndash; Brian See, Irvine Quek and Perry Kuan.
Read on to see what it means to #BeYourOwnBOSS:

IRVINE QUEK, World Latte Art Champion and Cafe Owner

How did you first venture into the business of coffee and what made you join the World Latte Art Championship?
8 years ago, I joined the coffee industry by accident. At the time, I was simply looking for a part-time job but my love for coffee grew as I discovered more about the industry and I learned that I love making latte art.
That's when I decided to become a professional barista and joined the World Latte Art Championship to test my limits.

You have recently revamped your cafe, 103 Coffee, which has just celebrated its 8th anniversary. How do you ensure your business stays relevant to the fast-moving F&amp;B scene?
For me, coffee is a lifestyle. What we have to do is to constantly study and keep up with the psychographics of coffee drinkers in order to create a menu and a space that they want to keep coming back for more. That's it. It's just that simple.

What do you think about the new BOSS Bottled Parfum?
Self-confidence would be the word for me to describe the new BOSS Bottled Parfum because it is bold, solid and classy.

BRIAN SEE, Influencer and Entrepreneur

You're one of the leading male influencers in Malaysia. How do you keep yourself inspired to create unique and creative content?
I get inspiration from everywhere, be it from places I go, social media content that I see online or people that I meet. I think it&rsquo;s important to try and experience new things and always have an open mind and heart to learn something new. Think out of the box and always be ready to step out of your comfort zone.

You also recently ventured into the beauty business, on top of your bar business. What made you decide on this new project and how do you balance your time for everything?
I&rsquo;ve always wanted to create a product that is relevant to my lifestyle and followers. The eyebrow is a fundamental highlight of my daily look since young, and that&rsquo;s why I decided to launch an eyebrow pencil as my very first product for my brand.
I think balancing between my brands and KOL is all about time management, I will usually set my own timeline and schedule 3-4 weeks in advance so I know how to manage my own workload.&nbsp;

What do you think of the new BOSS Fragrance?
It&rsquo;s the scent of confidence, masculinity and sense to be your own BOSS!

PERRY KUAN, Content Creator and Music DJ

What sparked your interest in becoming a DJ?
I started playing music when I was 14 and I was actually handling the sound system for a prom night event. When I look for music to play during the event on YouTube, I watched some DJ videos too and there&rsquo;s when I fell in love with it.
You are a DJ and content creator, how do you keep your creative juice pumping to create new and interesting content for your followers?
I consume a lot of content from around the world to stay current with trends, and from that, I got the inspiration to produce my own.

Out of the many gigs you have worked for, which is the most memorable or prestigious one that made you think you've made a big achievement?
My record-breaking performance for the Malaysia Book of Records certainly ranks as the most memorable. It was difficult since we had to broadcast live from the tallest rooftop in Malaysia while also dealing with weather and line problems.

What do you think of the new BOSS Fragrance?
The new BOSS Fragrance is fantastic! And even though I work outside and am constantly on my feet while doing my DJ set, the scent is still with me!

BOSS Bottled Parfum is now available at leading department stores and <a href="https://www.lazada.com.my/products/boss-bottled-parfum-100ml-i3178027967-s16094393909.html?spm=a2o4k.tm80167375.4138544390.1.c788jlmZjlmZAZ.c788jlmZjlmZAZ&amp;priceCompare=skuId%3A16094393909%3Bsource%3Alazada-om%3Bsn%3A095059ab-228b-4ea3-bc79-576e77b9f4ed%3BoriginPrice%3A44000%3BvoucherPrice%3A44000%3Btimestamp%3A1669251972515">LazMall Malaysia</a>.

#BeYourOwnBOSS: Discover the new BOSS Bottled Parfum with Brian, Irvine and Perry

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