Jojo celebrates the beauty of Céline minimalism

In a special collaboration with Céline, Jojo celebrates the beauty of minimalism, showcasing one of Phoebe Philo's last collections.
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In the world of Céline, according to Phoebe Philo, less is more – from the rich details in minimalism and the complex nuances in simplicity.

And that is present in the Céline Spring/Summer 2018 collection, which is the second last collection by Phoebe Philo as she sets to bid us farewell.

To celebrate that beautiful idea of Céline minimalism, our ambassador Jojo Goh dons the best of Céline and flaunts its "It" bags of the season.

Smooth, ruched and classic, the Purse Clutch bag is the star of Céline Spring 2018.

[Jojo is carrying the Céline Purse Clutch bag in cherry]

Clean, structured and vibrant, the Mimosa Bucket is your go-to for that chic brunch session.

[Jojo is carrying the Céline Mimosa Bucket bag with long strap]


If clutch is not your thing, then the small top handle Purse Bag is the perfect alternate.
"There are many crafted details to be celebrated in the art of Céline minimalism. It is never boring. It is edgy and beautiful."


With Céline, a leather wallet comes with a clear PVC shopper and who can say no to that?

[Jojo is carrying a Céline leather wallet, that comes with a special PVC shopper]

Go back to the classic with the Céline Medium Clasp bag that will never go out of style.

[Jojo is carrying the Céline Medium Clasp bag]



Visit to see more of its Spring/Summer 2018 collection.

Photography: Chuan Looi
Creative Direction: Monica Mong
Styling: Jeffrey Yan
Makeup: Nu Tan
Hair: Garrie Sim
Outfit: Céline Spring/Summer 2018 ready-to-wear and bag collection



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