E is for Creative Expression. While one of its pillars, is to create garments, Rei has made it clear that it is not her only form of expression. "I am always thinking of the total idea, and the context of everything". The designer has always looked for ways to stimulate all kinds of people. The way to achieve this is to have that motivation to create pieces that stand out among the great designs that we see.
F is for Feminism. Kawakubo has made it clear that she is not a feminist. The name of Comme des Garçons is, in fact, a reaction against it, "like children," moving away from any feminine notion. However, she has been one of the few women who has managed to establish a brand in Japan, a place known for its misogynistic corporate culture. She once said to Vogue in 1995, "Comme des Garçons is a gift to oneself, not something to appeal or to attract the opposite sex."
G is for Georgia in the 80s. Georgia in 1989. In the field of Tbilisi and with Rei Kawakubo wrapped in a black blanket, the image is part of an A3 magazine publication. The photographer was Brian Griffin, (without having experience in fashion photography) was the one chosen to capture the residents of the Soviet Georgia dressed in gifts of Comme des Garçons.