Discover the new IQOS ILUMA i Electric Purple and stand a chance to win a &lsquo;money-can&rsquo;t-buy&rsquo; experience in Dubai, Portugal or Slovenia &ndash; or other amazing prizes!

Imagine a journey where the boundaries between innovation and artistry dissolve, whisking you from the high-octane energy of Dubai to the soulful, sun-drenched coastlines of Lisbon and the serene, emerald landscapes of Slovenia. This is the essence of <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">Electric Dreams</a>&mdash;a riveting campaign designed to reward you with a specially curated once-in-a-lifetime experience that bridges the gap between daily ritual and extraordinary adventure.
Participants get to unlock a gateway to global culture. Whether it is backstage access to world-class music or curated architectural tours, Electric Dreams emphasises that the boldest discoveries happen when you embrace the unexpected.

THE PATH TO DISCOVERY
The electrifying campaign is open to all adult nicotine users and registered <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS, lil or VEEV</a> users.
Adult nicotine users can take part by purchasing and registering their first<a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial"> IQOS ILUMA</a> device, and then they&rsquo;ll be eligible to submit a creative entry1 incorporating a purple element. The most creative submission wins! 
Registered <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS, lil or VEEV users</a> can also take part by referring as many adult nicotine user friends2 as possible to climb the Referral Leaderboard. They will receive RM100 for their first successful referral and RM25 for each subsequent successful referral from the 2nd to the 15th. Their referred friends, in turn, can enjoy up to 40% off their first IQOS ILUMA device3. Learn more about the contest mechanics <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">here</a>.
The chosen winners will win one of the 3 Electric Dreams:
<ul>
<li>Cargo-Karting in Portugal: A high-energy exploration of Portugal&rsquo;s vibrant coast.</li>
<li>Sleep-in Symphony in Dubai: An immersive, multi-sensory orchestral performance.</li>
<li>Beats Below Zero in Slovenia: A unique audiovisual tour deep within a subterranean cave.</li>
</ul>
Other than the Electric Dreams global experiences, there are also local Electric Surprises to be won, from a staycation at Banjaran Hotsprings or a luxurious dine-and-stay at KL Hilton Sentral to various merchandises including Apple watches, Samsung Galaxy Tab, Beats Solo Wireless Headphones, and so much more!

REDEFINING THE RITUAL: IQOS ILUMA i
At the heart of this vibrant lifestyle is the new<a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial"> IQOS ILUMA i</a>, now debuting in a mesmerising Electric Purple finish. Reimagined as a sophisticated accessory for the modern pioneer, the <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS </a>is a statement piece that mirrors the energy of its user: bold, refined, and forward-thinking.
Distinguishing itself from traditional alternatives, the <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS ILUMA i</a> is a smoke-free alternative. It is powered by the revolutionary <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">SMARTCORE INDUCTION SYSTEM&trade;</a>, embodying the core promise: IQOS always heats, never burns. This technology uses a bladeless induction method to heat tobacco from within, whilst delivering a consistent experience. The result is it leaves less smell on your hands, hair and clothes and it is less likely to bother people around you.4

INTUITIVE DESIGN FOR A MODERN PACE
This new generation of devices introduces a level of interactivity previously unseen. A sleek touch-screen interface provides information about your experience and tailor your device to your preference. Furthermore, the new Pause Mode allows you to halt your experience for up to eight minutes, offering the flexibility to step away for a conversation and resume exactly where you left off.5
The Electric Dreams campaign is your ticket to a world where technology meets passion. Whether you are drawn by the sophisticated edge of the <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS ILUMA i Electric Purple</a> or the allure of a &rsquo;money-can&rsquo;t-buy&rsquo; experience, <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS</a> invites you to dream bigger and see further. This is more than a transition to a smoke-free future; it is an invitation to join a community that celebrates progress, style, and the thrill of discovery. Don&rsquo;t just imagine the extraordinary. Step into the <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">Electric Dream</a> and make it your reality.

This article is sponsored by IQOS.

Start dreaming electric with your first <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">IQOS ILUMA</a> purchase on <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">iqos.com</a> or at IQOS Authorised Centres.
If you're already an IQOS user, head on to the <a href="https://www.iqos.com/my/en/win-electric-dreams-iqos-iluma-i-electric-purple.html?sag=2&amp;utm_source=LOfficiel&amp;utm_medium=paid_advertorial">campaign page</a> to find out how you can be a part of this.

Disclaimer:
1 Your creative entry must be an original, faceless photo featuring your IQOS ILUMA device with at least one purple element and complies with the content guidelines in the terms and conditions.
2 For adult nicotine users who have not purchased and registered an IQOS, lil or VEEV device and who would otherwise continue smoking or using other nicotine products.<o:p></o:p>
3 40% off for IQOS ILUMA ONE &amp; IQOS ILUMA; 30% off for IQOS ILUMA i ONE; 10% off for all other IQOS devices. 4 85% agreement amongst 674 adult consumers in Japan and Italy, 2020-2021. 5 Only available during the first 3 minutes of the session. When the pause is activated, it gives you up to two consecutive sessions and pause is available only for one of them. After 8 minutes of inactivity, the Holder turns off, and the experience ends.

From Dubai to Portugal: IQOS Invites You Into Electric Dreams

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