The leading star of Business Proposal and celebrated singer ventures into Parisian territory this 2023.

She is a face we couldn't help but fall in love with (especially if you've watched Business Proposal on Netflix) and now she is back to entice us with Longchamp as the new ambassador for the Parisian brand.
An award-winning actress, a celebrated solo artist and formerly of the iconic girl group Gugudan, Kim Se Jeong is a name perfect for Longchamp to embody the brand's authenticity and uniqueness.

On her appointment, Se Jeong says, "The fact that Longchamp and I have much in common means that I feel excited, rather than pressured. It is an honour to collaborate with Longchamp, which to me epitomizes the style of the Parisienne, and I feel we can maximize the relationship by playing to our strengths and similarities."
And the star is set to debut in her first Longchamp campaign this Spring/Summer 2023, which was shot in Seoul in the presence of Longchamp Creative Director Sophie Delafontaine.

The campaign highlights the key looks of the season, which are inspired by "glamping" and filled with Longchamp's signature bold prints and silhouettes.
The key bag of the season includes the new Box-Trot bag, sporting a variation in canvas and leather body and another in bright candy pink shades.
&ldquo;We are delighted to welcome Kim Se-jeong to the Longchamp family,&rdquo; comments Sophie Delafontaine. &ldquo;Not only is she an exceptionally talented performer, but her joy and energy make her great to be around. As for modelling, she was a complete natural &ndash; genuinely at ease in front of the camera and amazingly photogenic.&rdquo;&nbsp;

The Longchamp Spring-Summer 2023 campaign starring Kim Se Jeong will break across Asia from mid-February 2023.
Discover more on <a href="http://www.longchamp.com">www.longchamp.com</a>.

Kim Se Jeong is crowned Longchamp's new ambassador

Tags

Related Articles

Fashion

All the best looks from the 2023 Grammys red carpet

Arts, Culture & Lifestyle

What are we most excited about the new Samsung Galaxy S23 series?

Fashion

Meet Dior's new showstopping Lady 95.22 bag

Recommended posts for you

Travel

Samsonite partners with Kloth Cares for its annual Luggage Trade-in campaign

Watches & Jewellery

ENHYPEN's JUNGWON and NI-KI share an Unbreakable Bond

Beauty

Elizabeth Arden introduces a next-generation retinoid into its new serum

Fashion

Ferragamo’s Pre-Fall 2024 collection is as real as it is fantastical

Fashion

2024 Gift Guide: 8 heartfelt luxury designer gifts for Mother’s Day

Issues

Lights, Camera, Action! Our May 2024 cover star Alicia Amin on her different identities

Arts, Culture & Lifestyle

Are you ready to embrace the BOSS 24/7 lifestyle?

Travel

Trendy Mondrian Hong Kong brings the pulse of the city into the hotel